It should not be unusual that the trends in marketing for next year go for the side of storytelling (the art of storytelling), the visual content and the hyper-personalized attention of each message. We can use this strategy to promote almost anything, from clothes to dental work in Mexico such as implants, veneers, etc. So if you want to improve your storytelling here are some important factors:
The visual and multimedia contents are more important, being the indisputable heroes of next year’s marketing.
Why does this happen? It is for the ease to interpret them and the increase of engagement with users, achieving greater effectiveness than the text to be understood by our brain in a more agile way, communicating more in less time and appealing to our feelings.
Include informative videos and exceptional images of products or services in social networks draws attention and empathizes, being a very important information transmission tool.
Closely related to the previous point is the issue of live broadcasts. It is one of the most popular trends in digital marketing, and streaming videos are trending.
One of the first social networks to offer this type of content was Google+ with Hangouts. Then came Snaptchat or Periscope. But again the battle for live broadcasts is hoarded by Facebook with Facebook Live and Instagram stories.
Say yes to the influencers
An influencer is a person who has a certain credibility on a specific topic and who, due to their presence and influence on social networks, can become an interesting prescriber for a brand. A clear example of this media figure is the case of youtubers, ordinary people who have made their way into the world of fame thanks to a video camera and a lot of ingenuity.
It is increasingly common to receive automatic messages from companies and content creators. The implementation of automatic marketing strategies and chatbots have gained presence throughout this year, and will be essential for next year.