A successful brand is one that has known how to manage its image in the right way. This is achieved through the use of Brand marketing, this discipline is mainly focused on the creation and management of a brand, so it is a crucial piece for any company. The image not only serves as a differentiator but also reflects the personality of the company itself, which is why it is so important to know how to develop it correctly. Likewise, brand marketing will allow a company to stand out in something; that is, if a dental clinic is dedicated to biological dentistry Tijuana, with the use of brand marketing, they will be able to make their specialty known.
Brand marketing consists mainly of six strategies:
Before making the visual image, it is necessary first to give the project a name. This will allow it to develop the personality of the company, that is, its unique essence. We can not skip the step and go directly to the image; it is always good to go step by step so that in the future or short term, there are no problems regarding the brand.
Once the name has been established, it can be beneficial to us for the development of the personality. Corporate Identity is the very essence of the brand; it is in this section that the company’s philosophy, culture, image, communication, reputation, and manuals are developed. This element allows us to manage the brand itself better and bring the correct use of each concept that makes up the Corporate Identity.
It is the graphic or image that will allow its identification. This graphic should emphasize Corporate Identity so that this combination gives the brand presence within the market. This logo must be adapted for both social networks and corporate stationery. Always respecting what is stated in the Corporate Identity Manual.
Just as the name and logo will give the brand presence, so will the colors. These colors will help to identify the company quickly. A clear example is the Coca Cola company, where one of its main differentiators is its characteristic red color. This is what the brands are looking for, that either by its color, the name or the logo, the public can have the brand present in its head.
There are many types of typography, but it is essential to have correct branding, the company chooses the one that is congruent with the logo, colors, and Identity. A typeface is a form of communication for both the company and the audience. It is necessary that, when choosing the typography, it is not lost with the backgrounds.
When people focus on marketing branding, they should always take into account that all the elements belonging to the brand are consistent, as well as those strategies that they want to carry out must follow the essence of the company.
If it is necessary to make changes, these do not have to be so drastic because, otherwise, everything previously worked will be lost. It is essential that when dealing with branding issues, you have the necessary resources, as well as the design and planning tools and everything that allows the improvement of the productivity of the team that will be in charge of the branding.