Three Keys to Adding Value to Your Internet Writing
Listen up, folks.
There are a lot of Internet writers.
By a lot, we’re talking in the tens of thousands. The high tens of thousands. Maybe even more.
Now, many of these writers don’t have what it takes to get very far. In fact, most Internet writers quit after just weeks or even days of trying.
The Internet writers who succeed tend to be those that:
- Have an excellent grasp of grammar;
- Have versatile writing styles;
- Are organized and motivated;
- Have some degree of business sense;
- Know how to add value to their Internet writing.
What does it mean to add value to your Internet writing? Simply put, adding value to your Internet writing means that you offer something that few other Internet writers offer. That thing thing adds value to your product ( your writing), making it more useful to your client.
So, what are the ways to add value to your Internet writing? There are many ways. For example, being able to effectively write in another language adds value in some markets. Having high-quality photographs to go along with your Internet writing adds value, as well. But, there are three essential keys to adding value to your Internet writing that are absolutely indispensable, and will put you ahead of the pack: expertise, quality, and a conversational tone.
Expertise means, simply, that you know your subject. You might have an advanced degree, for example, in physics. This means you have expert knowledge that most Internet writers don’t have. You know the jargon of physics, and when you write a Physics-related article, there’s no risk that you’ll sound like you’re a novice. By focusing on this area for your Internet writing, you will have a leg up on the competition. Your writing will be truer to form, and thus better received by its readers. You don’t have to be an expert on the topic when you start, but you’d better be by the time you’re writing in that area on a regular basis.
Quality in the context of Internet writing doesn’t mean what you think it might mean. Quality in this context means that your client doesn’t have to change much, if anything, about your Internet writing in order to use it. By creating reliable content that doesn’t need to be edited, you save your client time and money, and that equals value.
A Conversational tone to your writing will bring you more business than you can imagine. This is part of what has made blogging the successful market that it is. When someone who reads your article feels as though you are sitting right there in the room with them, talking over the topic. This doesn’t mean you don’t follow the conventions of grammar; it’s still a professional article, and not an Instant Message. But what it does mean is that you write in the same way you would talk: with a certain voice, pacing, and meter. It also means that, to whatever degree possible, you anticipate your reader’s questions. Just about the time the reader is wondering, “I wonder if this is connected to particle physics,” he or she should read, in your article, something like “This is connected to particle physics because…”
By focusing your Internet writing on your area of expertise, doing as much editing and proofing work as possible before handing your Internet writing to your client, and by maintaining your conversational tone, you will add significant value to your Internet writing, and hopefully add significant revenue to your bottom line as well.
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2 Responses to “Three Keys to Adding Value to Your Internet Writing”
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Nice post. Thanks.
This pretty much sums up all of the features a great piece of online writing needs to have. Still, I think “reader friendliness” needs to have it’s own paragraph.
The Internet isn’t as content-orientated as it was a few years back - how you present it has as much of an impact. Visitors are much more inclined to stay on a nice looking website with content separated into bullets, lists, and paragraphs with titles than read what looks like an imposing mass of words.
Great post, nonetheless.