Blog Traffic Tips and the Blog Profits Blueprint
I’m so excited to tell you about something that I just couldn’t wait until tomorrow.
Yaro Starak of Entrepreneur’s Journey has been one of the biggest influences on the blogging side of my freelance career. In fact, the name “Writing Journey” was inspired by Yaro. Yaro’s web site has over 25,000 RSS subscribers, and he talks about how he made more than $6,000 in one month by blogging. After reading about his success with blogging, I knew I had to give it a shot. Every bit of advice I’ve read from Yaro has been pure gold.
An integral part of Yaro’s program is the Blog Profits Blueprint. Yaro offers the Blueprint free of charge, and it contains enough advice to get you started on the path to blogging success. Here’s the link to the newest version of the Blueprint, hot off the (digital) presses:
Click here to download the Blog Profits Blueprint
The Blueprint doesn’t tell you everything you need to know about successful blogging. In fact, if you’ve already got 1,000 or more subscribers, there probably isn’t much for you there. I’m not saying you shouldn’t download it and give it a look, I’m saying that you’ve probably already mastered the strategies and tactics he covers in the Blueprint.
Yaro is also in the process of launching the next go-around of his Blog Mastermind mentoring program. I haven’t participated in the program, but I know of at least two other bloggers (both more successful than I am, so far) who have been through the program and they can’t say enough good things about it. I’m going to check with them and see if we can’t get a guest post or two talking about their experiences with Blog Mastermind. I’m comfortable recommending the mentoring program to you based on the quality of the Blueprint, the quality of Yaro’s blogging advice at Entrepreneur’s Journey, and the results I’ve personally seen from them.
I especially like the fact that Yaro, unlike some high-profile bloggers, really seems to care about writing quality content. He is constantly banging the gong about “adding value” to your blogging, and making your blogging useful to others. Yaro probably spends more time on marketing and monetization than I would, but I’m not a blogging writer - I’m a writing writer.
Anyways, as part of the launch, Yaro’s offered some useful articles to prospective members. The article that follows is his. Please note that any links to Yaro’s sites are affiliate links.
———-
10 Blog Traffic Tips
In every bloggers life comes a special day - the day they first launch a new blog. Now unless you went out and purchased someone else’’s blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’’s about as far you went when it comes to finding readers.
Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.
It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.
Top 10 Tips
10. Write at least five major “pillar” articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.
You don”t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.
8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).
7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.
6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it’’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.
To find the right blog carnival for your blog, do a search at blogcarnival.com.
3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’’s so easy to do and only takes five minutes so it’’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!
2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’’s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.
How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.
1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it’’s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.
This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.
To get more information about Blog Mastermind click this link:
Brain Dump - Niebu, Helium Contests, and Twitter
photo credit: neurollero
All right, I’ve got so many different things rolling around in my head this morning, and none of them are working themselves into a full post. Let me offer you, then, a potpourri of the things jumping between my synapses:
Niebu
Being an Internet writer (or any other sort of self-employed web worker) means several things. It means sometimes working long or odd hours. It means having clients and colleagues that are, mostly, people you’ll never meet in person. Add the two together, and you wind up with “Niebu.”
How exactly does that work? Simple. You take an Internet Writer like James. James wakes up one morning at 5 AM. He likes to get things done in the morning, before his kids are up. He starts the coffee pot. While he’s waiting for his “jet fuel,” he hops on Twitter to type “Morning” to greet his colleagues and followers. Only problem is, both hands are shifted one key to the left. He types “Niebu” instead.
Two or three weeks later, Niebu is an Internet phenomenon. James and his colleagues (and peers, friends and hangers-on) have their own little inside joke. I think DebNg referred to it as “Men and their made-up words.” We use Niebu to mean “Hello,” “Goodbye,” “Good Luck,” and even refer to Niebu as a sort of tribal Deity, as in “My Twitter is acting up. Quick, sacrifice a virgin to Niebu.”
In reality, Niebu means Community. Niebu is the grand community of web workers and their friends, followers, and anyone else who wants in; it’s not exclusive. Niebu means, in some ways, I get up at 5 AM to work my a$$ off all day so that I can have the afternoon to watch my kid’s Kindergarten play. It means The soul-sucking corporate environment is eating away at my soul. I need a way to escape.
Niebu to you all today, my friends.
For another take on it, check out Dave Navarro’s perspective on What Does Niebu Mean?
Helium Contests
I told you all last time how you can go about earning money on Helium by writing for contests, and I wanted to follow up by pointing you to this week’s writing contest topics. They are as follows:
- 2008 Elections
- Hawaii
- Terrorism
- Antiques
- Online Business
- Trucks & SUVs
- Arthritis
- PC Support
- Christian Teens
- Role-Playing Games
I won’t be writing in the Role-Playing Games contest this week, as I’m the “sub-channel steward” for RPGs. “What’s a channel sub-steward?” you ask? I’ll cover the steward program in more detail at another time, but the basic principle is this: Helium utilizes a community-based system of quality assurance, in a similar fashion to Wikipedia. For each content area, there are stewards. There are sub-channel stewards for the very tiny portions of each content area, and I’m it for RPGs and Wargames. I’ve just really started doing this, though, as my focus up until the last couple of weeks at Helium had been the Reward-athon.
At any rate, good luck to those of you who decide to give the contests a shot. I’m thinking of writing in “Online Business” and probably “PC Support” this week.
Good luck to everyone who gives it a shot this week!
If you’ve not jumped onto the Twitter bandwagon yet, you should really consider it. My understanding is that there is some social networking/marketing value in it, but really I think it’s just a nice little way to blow off steam for 3 to 5 minutes at a time, several times a day. It is, for me, what the water cooler was when I worked in the corporate world.
Follow me on Twitter here.
———-
Have a great weekend, everyone. If you get a chance to see Iron Man this weekend, you should take it. Make sure you stay through the credits, though. I promise a totally geeking-out moment for any comic-book fanboy who does. It’s great stuff.
The Last Word on Food Blogging - And A $25 Contest
(This is the fifth and final post in the How to Write the Best Damn Food Blog series. The other posts in the series include How To Write the Best Damn Food Blog on the Internet, The Number One Reason People Read Food Blogs, Three Types of Food Blog Posts You Must Master and The Essential Element of Food Blogging. You can, of course, read on, but I’d recommend starting at the beginning.)
I could go on and on with this series. I could move into talking about some of the specifics of good writing, point out good grammatical practices, or talk about writing headlines. The fact is, though, that many of you already know the things you need in order to improve your blog writing (no matter what your blog’s niche).
What are those things? What have I talked about in this series? Let’s sum it up in three simple bullet points:
- Reader loyalty depends greatly on the quality of your writing. Write well.
- Write in such a way that your posts activate desire in the reader, teach the reader something, or connect with the reader on a personal level.
- Write with authority. Authority is integral to your success as an Internet writer.
These are not revolutionary or difficult concepts. Like I said, you know what to do. However, the fact is many of you are not doing them. You might be too comfortable writing the way you have for the last few months. But ask yourself: are my readers coming back? Just because you’ve practiced something the same way over and over again doesn’t mean it’s working. If you’re not getting results with your blog, you have to change something. To do things the same way over and over again and expect different results is irrational. It’s time to switch things up a bit.
Some of you will read this series, take in the information I’ve given to you, and put it to good use. Now, like I said in the beginning, good writing is only half of the battle. You’ve got to add effective marketing to the mix. But if you practice the principles I’ve shown you and you make any effort at marketing whatsoever, I guarantee that you will increase your readership.
photo credit: internets_dairy
I’ll even put my money where my mouth is here, with a direct challenge to my readers. I want you to go back to your own blog. It doesn’t even have to be a food blog. Between now and June 30, 2008, I want you to take these three principles of blog writing and implement them to the best of your ability in every post.
One participant (determined randomly) will receive ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett
What are the rules? Well, there would have to be a few, wouldn’t there? They’re not too bad, though. I promise:
- Drop me a comment in this post and let me know you’re going to participate. Alternatively, you can write a post about the contest on your blog and leave a Trackback to this post (use the following URL to link: http://writing-journey.com/internet-writing/the-last-word-on-food-blogging-and-a-25-contest/trackback.)
- Post at least three times a week on your blog between now and June 1. Each post should be written with authority, and use one of the three post types discussed. You can post more (for example, a link love post), but at least three posts a week must be mouth-watering, teaching, or empathetic.
- Drop back by here, from time to time and let me know how it’s going. I’ll even be glad to help you out in whatever way I can. If you want me to critique a post, say so. If you want me to help you brainstorm a bit, I’ll try to do that to. I’m not promising hours of consulting or fast turnarounds, but I’ll do my best to help out where I can. When one of us succeeds, we all succeed.
- Make some regular marketing efforts. I can’t verify that you’ve done these, so your word will have to be enough. If you need ideas, check out the Blog Profits Blueprint by Yaro Starak.
Oh, If you don’t come across this contest until long after it’s posted, that’s OK. You can still participate.
Now, I’m not really going to go out and verify that you’ve done #2-4 above. Those steps are all for you, anyways. I’m interested in your success, and hope you do them. But it’s up to you to hold yourself accountable. It’s all about taking action, folks, and taking action NOW. That’s how you get ahead with your writing, and that’s how you’re going to write the best damn food blog on the Internet.
———-
I do have a little bit more to say to food bloggers, specifically. First, thank you for joining me for the last week or so. It’s been an absolute blast.
I know that some of you may never come back this way again. I wish you would, though; after all, my goal here is to help all Internet writers. And, like I said in the beginning, to be successful you’ve got to be a writer first, and a food writer second. So, maybe you’ll come back and see me, from time to time, when you need to be reminded that good writing matters.
At any rate, I’ll close this series this one bit of writing advice from John Jakes. It’s as valuable for blogging as it is for novel writing:
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
The Essential Element of Food Blogging
(This is the fourth post in the How to Write the Best Damn Food Blog series. The other posts in the series include How To Write the Best Damn Food Blog on the Internet, The Number One Reason People Read Food Blogs, and Three Types of Food Blog Posts You Must Master.)
We’ve already talked about why people read food blog. We’ve also talked about the types of posts readers enjoy. I want to work backward a little bit now. I want to look a bit deeper, too, to look at an essential element of every successful food blog. This element is integral to your food blog’s success in many areas, from readership to traffic to monetization strategies. In many ways, this element is more important than any of the tactics we’ve discussed so far.
What is it? What is the one core element your food blog can’t live without?
photo credit: jon.nelson
It’s authority.
What’s authority blogging? In the blogging world, “authority” refers to the way that your readers view your blog. Do they see your blog as a reliable source of information? If not, then you may as well pack up and go home.
Readers want to know they can trust you. Sure, part of building that trust is empathy, like we discussed last time. But empathy will only get you so far. Authority gives your readers confidence that your recipes are tasty, and that you know what the hell you are talking about when it comes to food. I’ll let Chris Garrett tell you more about authority blogging, as Chris is probably the expert in the area. (Chris, by the way, will soon release his Authority Blogger program. I highly recommend it to everyone. Chris’ advice on authority and leadership is solid all around, and I would stake my own reputation on the fact that this program is going to be worth the cost. I’ll update you here as we get closer to the release date.)
So, how do you project authority in a food blog? There are four basic ways, as I see it:
Know what you’re doing.
Food blog readers are an astute bunch of folks. They can smell crap a mile away. If you don’t know what the hell you’re doing in the kitchen, they will know. Even if you try to fake it and make them think you know what you’re doing, when they try your advice and it fails miserably you can bet they won’t be back.
On the other hand, if you do know what you’re doing and can demonstrate it, readers begin to respect you and to view you as a source of expertise. As an example, you might write a wonderfully informative post about a unique, efficient, or easy way to make pie crust. Down the road, if a reader is having a problem getting their pie filling to turn out, she’ll immediately think of your blog. Demonstrate that you know what you’re doing in one area and folks will assume you know what you’re doing in other areas.
The same goes for other blog niches. It cracks me up when I see a blogger writing about how to get huge amounts of traffic to your blog when they’ve got a horrible traffic rating on Alexa. Likewise, if you want to write about writing, you damn well better be able to write. That one, in particular, is hard to fake.
Write with clarity.
Food blog readers are in a different situation than readers in some niches. In most cases, food blog readers go to your blog to get instructions on how to do a specific task. They want your recipe for Coconut Cream Pie, or they want to know how you get brownies to turn out. As a successful food blogger, you should be able to tell them. However, if you don’t tell them in a way that they can understand or follow, they won’t be back.
Can your readers make out what you’re saying?
photo credit: $arah Murray
One of the clarity-related dangers food bloggers run into is specialized cooking terms. For example, a recipe might instruct you to “julienne” some carrots. While many of your readers know what to do, some don’t. The ones that do know won’t usually be bothered if you explain the term, and the readers that don’t know what it means will be grateful. Here’s an example post where Angie Pangie (that’s my darling wife, by the way) does exactly that.
One useful way to deal with the specialized terms that also adds to your authority as a food blogger is to create a glossary page. The glossary page is a great way for you to present novice readers with technical definitions without having to interrupt the flow of your post. You simply link to your glossary page every time you mention “julienned” and move on.
The glossary page serves several other purposes for your blog, by the way. I use my Internet Writing Glossary page constantly, both from within my blog and when I’m on a writing message board or article directory. That page drives readers to my site on a pretty regular basis. On top of that, it’s one of the pages that other writing bloggers often link to when they don’t want to have to explain a term.
Admit your mistakes, but do it infrequently.
You are human and are going to make mistakes. Your readers already know that. You don’t have to remind them of it two or three times a week when you post a recipe and say, “this didn’t turn out, but I think I forgot the sugar” or “I couldn’t figure out how to julienne the carrots, so I just sliced them.”
Your readers can benefit from your mistakes. Usually, that benefit is transparent. You make a mistake, fix it, and then present the final product to your readers. Sometimes, you point out common mistakes that people make in the kitchen, like I did with my 8 Most Common Internet Writing Mistakes. (That post, by the way, has by far been my most popular post on this blog, with more than three times the number of hits as any other post). Other times, you run through all of your mistakes at once, and use them all to make a point. But if you only ever talk about your failures, that’s how your readers will see you: as a failure.
Instead, talk about your successes. Talk about how you added just a pinch of sea salt to that brownie mix and how amazing it turned out. Talk about the time your 7 year-old, who hates fish, ate three servings of salmon. You can do it humbly, but do it without self-degradation as well.
(There are some interesting exceptions to this rule. My good friend Brett Legree’s blog motto is”Fail Early, Fail Often.” In context, it seems to be working for him.)
Give your best to your readers.
Yes, there is value to posting every day. Yes, you tend to get more page views and more unique visitors when you post every day. But, especially for food bloggers, it isn’t always possible to put up a stellar post every day. Food bloggers, perhaps more than bloggers in any other niche, have to invest a heck of a lot of time in each post. They have to find a good recipe, cook it, redo it if it’s crap, take pictures and only then can they start to write about it. Because of this, I’m skeptical when a food blogger puts two or three recipes up a day, or even a recipe every day for two weeks straight. When is it they test these dishes? Don’t some of them flop, ever? Most importantly, will the one I try to make flop because of this?
There’s no magic formula here in terms of posts per week. The point is, though, that if you wouldn’t recommend a dish to your best friend, don’t recommend it to your blog readers. Skip a day (or two or three or six) if you need to. In the end, your readers will be grateful for it and will respect you for protecting them from crap recipes.
———-
So, what about your blog, food blog or not? Can your blog readers trust you? Do you really know what you’re talking about, or are you just faking it? How’s your clarity? Do you spend more time talking about failure than success? And, maybe most importantly, are you giving your readers your best stuff?
Three Types of Food Blog Posts You Must Master
(This is the third post in the How to Write the Best Damn Food Blog series. If you’ve not read that introductory post, please do so before reading the following.)
Well, we’re off to a decent start. We talked last time about how good writing is the #1 reason people read food blogs. Today, we should talk about what kinds of good writing are most effective on a food blog. After all, just because you write well doesn’t mean that what you have to write about is interesting, does it? You’ve got to know what to write about; in other words, you’ve got to what kinds of blog posts work and what kinds don’t.
Here are three types of blog posts that are guaranteed to become the most popular sorts on your food blog:
1. The Mouth-Watering Post
This post makes your reader hungry. Through your word smithing and your pictures, you want to get the reader to walk away, drooling as they drive to the store at 2 AM to buy chocolate chips. The mouth-watering post takes one of your reader’s basic needs (nutrition, in this case) and turns it into a want, as in “I want to eat these mother lode pretzels right freaking now!” You make the case why they need your recipe, and how they’ve needed it all along. These are the Dorie Greenspan posts, where you can almost smell the dish right through your computer screen.
But, the post doesn’t end there. After you’ve gotten your reader to identify a desire, you pull out the big guns. You give them exactly what they’re hoping for. You tell them how simple it is to make those pretzels. You tell them not to worry about the calories, because we are all going to die one day anyways. You break down arguments and you show how your recipe solves their felt desire.
Without belaboring the point, you can see how this works with other blogs topics, too. You can write about making money online, for example, and about how great it would be for your readers to quit their day jobs to blog. Then, you turn around and offer your blog training or blog setup program, meeting that felt desire. That’s what the mouth-watering post is about.
Do your posts make your readers so hungry they could eat?
2. The Kitchen Tech Post
In the Kitchen Tech post, you show your readers how to do something. Preferably, you show them how to do something they think they can’t do, or you offer them a quicker, more efficient or more perfect way to do something they already know how to do. Maybe you explain how to make the perfect hard-boiled egg, with no traces of sulfur on the outside of the yolk. Maybe you teach them how to get a bunt cake out of the pan. Whatever it is, you give your reader the technology to do what they want to be able to do.
Are you providing readers with valuable tools in the kitchen?
photo credit: unclebumpy
Kitchen Tech posts are the ones that get linked to, over and over again. They are become the reference material for your blog, and they get passed around over and over again. While the Mouth-Watering post will likely be used once and then forgotten, the Kitchen Tech post will be bookmarked for every time your reader needs to complete that task. These are the Alton Brown posts, which leave your readers thinking, “How clever! I can do that, I’ll bet!”
Here again, in the non-food world, you have the same thing. These are the “How to” articles. They tell you how to brand your blog, or they tell you how to choose an iPod. Whether it’s food tech, writing tech or tech tech, these posts become pillars for your blog.
3. The Empathetic Post
Most readers of food blogs are women between the ages of 25 and 50. Many of them are professional chefs, but the vast majority are moms and wives who are looking for a way to add something interesting to their dinner table. The Empathetic Post is one that connects with these readers on a personal level. You might talk about a friend who’s mom is dying of cancer, or you might talk about trying to get your kids to try asparagus just once. You might do like we saw the Pioneer Woman do yesterday and mention the “Pesky brother-in-law, Tim.” Something in this type of post causes your reader to think, “Hey! She’s just like me!” These posts don’t have to include personal details, but they do need to make an emotional connection of some sort. These are the Paula Deen posts, where you just want to give the blogger a big old hug when she’s done.
Are you connecting with your readers?
What’s the value in this kind of post? With the Empathetic post, your reader begins to think of you as a friend. Just like they call their friend Jane when they need their computer fixed, they visit your blog when they need to figure out what’s for dinner. They trust your judgment, because you are one of them. When it comes time for you to recommend a product to them, they see you as a friend offering advice (which, in many ways, you are) rather than a marketer vying for their attention.
For my blog, one Empathetic post became an entire series where I wrote about my journey as a writer, and about where I see that journey taking me from here. That series allows my readers to know who I am first, make a connection with my struggles as a writer, and then decide whether or not my writing advice is worth anything.
———-
These three types of posts will make up the skeletal structure upon which the meat of your food blog is built. Will every post on your blog be one of these three types? Of course not. Are there other types of posts that can be useful to a food blog? Absolutely. In fact, let’s talk about them today:
What other kinds of tasty posts are essential to your food (or non-food) blog?
-
Subscribe
