Let’s remember that inbound marketing is about people finding what a company has to offer. It’s no longer about looking for customers, but rather about them looking for the company. This strategy has been implemented in recent years by Puerto Peñasco resorts as it is a set of methods that focus on social networks, web positioning, and content marketing. Within the inbound, hotel companies must create valuable content so that they can be more successful.
When thinking about inbound, it is necessary to think about the 4 phases that are part of the structure, mainly because these elements will allow the proper development of the strategy. Although for many, it may be complicated all that these phases entail, one can opt for the use of tools that help manage these elements.
Method of attraction
Traction is a concept that should always be present in the hotel industry, mainly because there is a lot of competitiveness in the market, and more so when there is presence within the digital platforms. When talking about customer attraction, it is necessary to take into account that it is not only a matter of building loyalty among the people who regularly use the site but also of increasing the traffic of the buyers.
SemRush: For more traffic to the page, it is necessary to have keywords that, when placed within the browser, the search engine can return sites that handle that word. That is why an analysis of the words is so critical. For which are the keywords, the use of this SEO tool can be employed.
BuzzSumo: Analyzing the competition is the key to the success and growth of a company. It is about keeping an eye on the competitors to know what strategies they use. That is why BuzzSumo is a tool that allows you to analyze the content used by the competition. In this way, it is possible to have an advantage.
Portent’s Content Idea Generator: Many times, it isn’t straightforward to write, and we know that the title of an article is the first thing that people see, so it is essential that articles within the business blog have titles that are attractive enough.
Hubspot Blog Topic Generator: If the company has problems getting inspired and making articles, using this tool allows them to take ideas. It’s just a matter of providing topics, and the application will create a small structure about how the text should be written to cause more impact.
It must be understood that it is not enough to attract people; it must also lead to conversion. This process is practically an exchange, where the individual (typically) provides the company with specific data, after which the company offers content. This content can be very varied, but nowadays, they are more focused on ebooks containing valuable information for the user.
Lander: It is an ideal tool to be able to create landing pages. Therefore, if the company has difficulties in carrying out this element, they should opt for this option.
Canva: Being a tool that allows you to design, it is an excellent option that does not involve extensive knowledge about the subject, compared to Photoshop. Within the platform, it is possible to make several designs easily and quickly.
In these points, we refer to the completion of a sale. Since the previous aspects have been covered, it is time for the customer to conclude the action.
Sidekick: How does a company know if the emails it sends out are read? With the use of this application, the company will be able to know if the mail has been read and when they access the hyperlinks that are attached to the content.
As we mentioned, it is not only a matter of attracting more customers but also of achieving loyalty with what is already part of the customer portfolio.
An ideal tool to know how customers think about the service offered by the hotel is through the use of UserVoice, where the person can fill out surveys that allow the company to know what they are failing at.