Whether you are an administrative director for a hospital, a regional manager for a chain of retail stores, or you are on an executive team for a professional sports stadium, adding a commercial cell phone charging station to high-traffic areas of your space can help increase sales, patients, and simply improve the user experience which, ultimately, helps organizations to be successful at hitting their goals. This article is intended to help organizational leaders and decision-makers learn more about how a commercial cell phone charging station can offer a better guest experience, improve sales, and attract more satisfied people.
First Things First, Why is a Cell Phone Charging Station So Important for Commercial Spaces?
Really, for the same reason a charger is important to have in one’s home: people live on their mobile devices, and when the battery gets low, people panic and want to head to the nearest charging device. In order to hit revenue targets you need to both keep people in your space longer to increase the average dwell time, and you need to offer people a reason to come into your store or space. A cell phone charging station will help you achieve these goals.
A Custom Cell Phone Charging Station Can Perform Direct Marketing
9 out of 10 people engage their mobile devices as they charge at a commercial cell phone station. Why? We tend to have short attention spans and times have changed; people are addicted to social media and mobile games, and they allow us to kill time. However, people also acknowledge that staying off your phone as it charges is ideal due to the charge time (this time is faster if you stay off the device).
This gives stores, hospitals and other organizations an opportunity to market directly to people who are aching for a distraction, and when you invest in an interactive custom cell phone charging station, you will have the perfect solution. Imagine a cell phone charging station in an electronics store that flashes “deals of the day” and allows customers to pay for products from the charging station and pick them up at the counter? Or a cell phone charging station in a hospital or healthcare facility that educates patients about the flu shot or getting a mental healthcare screening. With such a device, anything is possible.
Collect Valuable Feedback from Customers
Finally, a commercial cell phone charging station can have custom software to give people surveys and collect valuable data for marketing and sales purposes. Collecting such data typically requires a team of people and thousands of dollars, but by asking buyers a series of questions about their needs, and how they engage with your products and services, you are collecting rich data that can be used to optimize audience targeting tactics, and information that helps you better understand how people relate to your business.
Invest in a cell phone charging station today, and take a more aggressive role in growing your business.